Ad Agency Software Company, Advantage Software, Sees 2011 Trends for Ad Agency Growth!

With the month of January 2011 already behind us, we at Advantage Software are seeing some ad agency industry trend predictions start to take shape through our agency’s client eyes!

We work very closely with so many agencies every day across the country, and we hear about new trends, directions and news that shapes the advertising and agency business.  We would like to pass some of this news along to you from time to time.  And with everybody talking in January about what 2011 could bring, we thought it was appropriate to share with you what trends ad agencies are talking about for 2011!

Growth in Social Media

There is no ignoring the power of social media that is affecting businesses of all types, including ad agency software companies like Advantage.  The reach of social media is stretching beyond the obvious Facebook and Twitter posts.  Consumers are embracing many different social media choices to interact and form relationships with brands, products and companies that they consume and purchase.  MerchantCircle, FourSquare, Mojo Pages, QR Codes and Microsoft Tags, LinkedIn, Hot Frog, Digg and more!  We see this as a natural avenue for ad agencies to extend campaigns and resources on behalf of your clients in 2011.  We even hear that agencies

Growth in Internet Marketing

Google, Yahoo and Bing, oh my!  Marketing and advertising on the Internet in 2011 will grow for most agency clients.  As consumers are flocking more and more to their desktops, iPads and iPhones, advertising dollars and brands are reaching out to touch these consumers.  Purchase decisions are now being made by consumers on the web.  Traditional media plans are including Internet components.  And we see this as a smart move.  Here at the Advantage Software Company, we invest every month in the Internet through social media, blogs, and keyword advertising.  We feel that the Internet is an extremely important part of our overall marketing effort to reach our customers and serve their needs on their schedule.

Growth in Video & Smart Phone Marketing

YouTube is enormous with popularity.  Google owns YouTube.  Thus, Google embraces video in organic search results!  We see that video is an enormous opportunity for agencies to help their clients grow Internet presence and increase organic search results!  Actually, the search engines have separated video into its own category…again showing how important video is to consumers and search engines.

And with the gigantic surge in Smart Phone purchases we saw in 2010, this year will likely top last year’s sales.  Ad agencies and clients are starting to embrace an extension of advertising campaigns and dollars into mobile marketing.  SMS messages…mobile couponing…mobile contests…mobile video…websites designed for mobile platforms…mobile applications…we see this as a very natural growth area for agencies in 2011.

We at Advantage Software also want you to know that our incredible agency-building and agency software products are keeping in-step with the evolving Internet and mobile phone technologies.  Our robust software will help your agency manage each of these new growth areas in 2011.  If you would like more information about Advantage Software and our powerful agency financial, resource and workload report capabilities, please call us at 800.841.2078 or contact our Regional Sales Managers: Dominique Lacerte or Mike McGee. We look forward to working with your agency soon!

 

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