Ad Agency Digital Asset Management – Advantage Software to the Rescue!

Advertising agency clients of all sizes are embracing our Advantage software and technology with questions like, “What exactly is Digital Asset Management?”

Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music are samples of media asset management (a sub-category of DAM.

Digital asset management systems includes computer software and/or hardware systems that aid in the process of digital asset management.

The term "digital asset management" (DAM) also refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files.

The term "media asset management" (MAM) is a sub-category of "Digital Asset Management," mainly for audio, video and other media content. Generally the "asset" being managed is collected and stored in a digital format.

Advantage includes a built-in and fully integrated document and digital asset manager. You can now upload and track documents or creative assets by simply linking to key levels within Advantage. A folder system is created and maintained automatically. Metadata is created and attached to each document, making it searchable as well as exportable.

Search for all assets by client, product, campaign, job, etc. Additionally, a complete audit trail of document transactions by job illustrates why it may have gone over budget!  Security may be applied to protect confidential documents such as contracts, so that all information can be safely stored in the system.

If you would like more information about the Advantage Software Digital Asset Management program, please call us at 800.841.2078 or contact our Regional Sales Managers:  Dominique Lacerte - dlacerte@gotoadvantage.com or Mike McGee - mmcgee@gotoadvantage.com.  We look forward to working with your agency soon!

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In-House Ad Agency Software from Advantage Software is a Totally Custom Experience

Advantage Software provides your In-House Agency with all the tools needed to automate and optimize the work you do!

Project Management for In-House Agencies

· Job Jacket - Creative Briefs, Specifications, Work Orders & Change Orders

· Digital Project Issue Tracking

· Project Schedules & Timelines

· Estimates & Vendor Quote Requests

· Purchase Orders

Resource & Workload Management for In-House Agencies

· Calendar

· Workload Projections

· Resource Management

· Task Management

· Time Entry

· Expense Reports

Media Buying & Reconciliation for In-House Agencies

· Media Estimates

· Media Orders - Newspaper, Inserts, Direct Mail, Magazine, Out of Home, Internet & Broadcast

· Publication Specifications

· Media Calendar

Communications, Collaboration & Information

· Role-based Dashboards

· Alerts & Workflow-based Assignments

· Client Portal

· Extensive Reporting

Document & File Management for In-House Agencies

· Documents, Files, Assets & Links

Accounting & Finance for In-House Agencies

· Complete Financial System

· Budgets & Forecasts

· A/P, A/R, Billing

· Bank Reconciliation

· General Ledger - with Import/Export Capabilities

Management Information Reports for In-House Agencies

· Executive Dashboard

· Project Statistics

· Productivity Analysis

· Job Cost Analysis

Contact Ellen Coulter with questions or to schedule an online demonstration by calling 800-841-2078 x414, emailing ecoulter@gotoadvantage.com and visiting us online www.gotoadvantage.com .

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