Ad Agency Digital Asset Management – Advantage Software to the Rescue!

Advertising agency clients of all sizes are embracing our Advantage software and technology with questions like, “What exactly is Digital Asset Management?”

Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music are samples of media asset management (a sub-category of DAM.

Digital asset management systems includes computer software and/or hardware systems that aid in the process of digital asset management.

The term "digital asset management" (DAM) also refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files.

The term "media asset management" (MAM) is a sub-category of "Digital Asset Management," mainly for audio, video and other media content. Generally the "asset" being managed is collected and stored in a digital format.

Advantage includes a built-in and fully integrated document and digital asset manager. You can now upload and track documents or creative assets by simply linking to key levels within Advantage. A folder system is created and maintained automatically. Metadata is created and attached to each document, making it searchable as well as exportable.

Search for all assets by client, product, campaign, job, etc. Additionally, a complete audit trail of document transactions by job illustrates why it may have gone over budget!  Security may be applied to protect confidential documents such as contracts, so that all information can be safely stored in the system.

If you would like more information about the Advantage Software Digital Asset Management program, please call us at 800.841.2078 or contact our Regional Sales Managers:  Dominique Lacerte - dlacerte@gotoadvantage.com or Mike McGee - mmcgee@gotoadvantage.com.  We look forward to working with your agency soon!

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Ad Agency Software Electronic Job Jacket

Paper can be our worst enemy in a busy advertising, pr and creative agency.  "I thought that Mary had that Job Ticket...I met with her yesterday and she left with it in her stack of papers!"  We've seen and heard that situation many times.

Advantage Software works the way you work.  Teams of people working together on several projects needed a single resource for accessing centralized data for each project.  We invented the Electronic Job Jacket to meet the needs of all team members...conveniently from your desktop or mobile device!

The Electronic Job Jacket works just like you work...but without paper!  You can easily and conveniently tie together all of the aspects of one of your client's projects:

• Job templates - easy to replicate similar jobs for the same client
• Alerts and documents - easily upload and attach documents and email communcations
• Creative brief - it's easily accessible from the electronic job jacket
• Job specifications - everybody can see every project job spec list
• Work orders and change orders - everything is conveniently found in one place
• Project schedule - easily assign, track and complete your tasks for each project
• Purchase orders - never lose paper again!
• Media orders - everything located in one central electronic job jacket

Our electronic job tickets eliminates multiple manual systems and brings important time-saving information to the fingertips of each staff member!  If you would like to see a demonstration of our electronic job jacket, please click here or call us at (800) 841-2078.  We look forward to serving you!