MONDAY, MAY 24
7:00 - 8:30 AM BREAKFAST
8:30 - 9:00 AM GENERAL SESSIONS
Advantage Advisory Council: Are You Empowered?
9:00 - 10:00 AM EMPOWERING PERFORMANCE IN EVERY ROLE
Wow, what a year! Come and hear how the “Transformation” of the industry is affecting us all and requiring your agency to ”Transform” to effectively respond and re-position to meet the demands for the future. You’ll also gain insight in to understanding how your individual contribution can have a significant impact on the agency’s performance and your own personal growth. This session will provide an overview of the all that this year’s conference has in store. (Nancy Hill, CEO, AAAA’s)
10:00 - 10:30 AM BREAK
10:30 - 12 NOON ADVANTAGE & WEBVANTAGE - “We Work The Way Yo Work”
See the latest Advantage and Webvantage features and technologies which allow you to automate and optimize operations based on your own winning strategies. All possible because of the built-in flexibility and robust nature of the features you’ve helped design. Advantage has drilled-down to address unique areas of your business and created software solutions that you can implement now without sacrificing your own distinctive workflow processes. We’ll touch on all the latest features and will cover them in more detail during the break-out sessions.
12:00 - 1:15 PM LUNCH
1:15 - 2:30 PM HOW TO AFFECT CHANGE - A PANEL DISCUSSION
Hear from agency professionals on how to make a difference in your “individual” role by identifying areas that may need improvement, formulating a plan, presenting and implementing key strategies Hear real-life tips, strategies from panel members in accounting/finance, production, project management, media, agency leader and technology.
2:30 - 3:00 PM BREAK
3-4:15 PM BREAKOUT SESSIONS
TRACK 1 - DELIVERING VALUE IN AN ACCOUNTING ROLE
Learn to become more effective in your agency. You’ll receive tips from agency professionals and Advantage staff members on topics such as:
Providing Management with Key Decision-Making Tools! Includes an overview of key reports.
Going Paperless! It is possible.
Gaining efficiencies, which allows staff to focus on improving results! Includes tips for a Quick Close.
TRACK 2 - THE TRULY ELECTRONIC JOB JACKET
Cabot Brothers from Marlin Company teams up with Advantage to show how the Job Jacket and related workflow steps can be customized to work the way you do, and can fully replace other processes that hinder productivity and the dissemination of information. Includes new Campaigns and further integration of Job Jackets and Media.
TRACK 3 - SURVIVAL STRATEGIES, FINANCIAL PERFORMANCE
Jerry Gibbons, Principal, A-Team Advisors, along with agency professionals will share what key strategies have been taken to survive the economic downturn.
Warning signs
Financial fine-tuning
Barometers / Ratios
Managing Revenue
Compensation models
TRACK 4 - THE BANNER IS ALIVE
Digital display media is growing up; data proves that display ads work, rich media and online video is allowing agencies to flex their creative muscles in new & exciting ways. But just because it’s growing up, doesn’t mean it’s growing easy!
In this session, Scott Portugal of TRAFFIQ will review the ecosystem and the players. He’ll discuss the tools that every sophisticated media team should be using, and conclude with a look at how display ad campaigns can leverage search-style tactics to ensure maximized return on ad spend.
TRACK 5 - TECHNOLOGY OVERVIEW
We’ll cover technology changes that have occurred since our last meeting. These exciting new changes include Windows 7, Windows Server 2008 R2, and SQL Server 2008 R2 among other items. We’ll explore how these changes will have an impact on you and Advantage. This session is appropriate for everyone interested in learning how current and future technology changes can impact Advantage.
6-9:00 PM NETWORKING & COCKTAILS
